Words to use in all your copywriting. Storytelling copy. Moophi Beauty, Malaysia: web copy. For copywriters targeting the beauty industry, including multiple versions of a piece of copy can be a useful way to showcase your versatility. When you say your job is naming lip glosses or body lotion – which at times, I’ve been lucky enough to do – people actually want to hear more about it. 35 Freelance Beauty Writer jobs available on Indeed.com. Apply now for Sales Copywriting jobs in Long Jetty, NSW. I’ve kept this ad from Bing for a while, just because it was so good. If you are interested in exploring a copywriting career but do not wish to focus on the beauty industry, you can find general tips on beginning a copywriting career here. Does it cover on-line copy writing well? However, like many writing jobs, it can be hard finding opportunities. When you say your job is naming lip glosses or body lotion – which at times, I’ve been lucky enough to do – people actually want to hear more about it. Using the word you makes your reader the focus on your message. Great copywriting, MailChimp. Beauty copywriting is an exception. It’s usually when I have 100 emails to do—when I look at my phone and I see 65 emails, it’s my cue for a blowout. "When I go out at night, I definitely trust the professionals—I get a blow-out, I get my makeup done—I just can’t be bothered to do it myself. Using more instances of ‘you’ than words like ‘we’, ‘our’ and ‘us’. [Laughs] I’ve probably blown dry my own hair three or four times…I’m just bad at it and I don’t feel like learning, when there are such good hair stylists in New York.". According to science, it’s because you have differing airflow rates on each side. Include what it’s made of (aka materials) Product description 101: Materials. SPF products also have to be sold in the exact same containers they were tested in – so if a beauty company decides they want to change the color of the pump on an SPF moisturizer, they have to test it all over again. This is an art and a science called copywriting, which basically means to sell products and services through powerful marketing words. But, don't be sad. Now filling talent for Copywriting expert needed for SEO & email marketing campaigns, Chinese Liaison for Beauty Products, Oh, and it has been shown to repel mosquitos (bonus!) I run a small online beauty product company and we are looking to expand. Working for a digital marketing company can be an interesting career path for a beauty copywriter. I hope you’ll enjoy many more article on my site Reply. You need to rely on excellent copywriting to take your products or services to the next level, regardless of your goals, the size of your business or your field of activity. The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively How to write headlines that draw people in and get them moving down the rest of the page Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and … Two things really stand out in this sentence. If this sounds like a career that would interest you, but you are unsure exactly how to become a beauty copywriter, take a look at our tips below. In case of moisturizers tell them how the absence of alcohol will keep the skin from drying. Alternatively, applying to work with a copywriting service offers the flexibility of freelancing but with a more varied and steady stream of work. Sure, Matthew was referring to content, but the principle applies to any area of marketing — including copywriting. One of my all-time favourite brands, whose … BONUS: Imagine © 2021 Breaking Media, Inc. All rights reserved. Uncommon Goods . Earthy, spicy, sweet, smooth, rich, creamy, lush, light, misty, vibrant, juicy. Eye cream with attached undereye concealer. Beauty Copywriter to write product descriptions for 15 cosmetic products I'm a professional publicist and branding consultant offering, compelling descriptions, bios or press releases. Because they all have several points in common that are worth analyzing from a copywriting point of view. Copywriting is basically a piece of work… the science of creating copy. Let’s start with good old Jack Daniels. Tell me what the thing is made of, or in the case of a service business product… Whether you are a budding writer or a fledgeling startup, if you want to know how to start a blog, you’ve come to the right place. Our customers often write to us praising our product descriptions and newsletters for being more useful and thorough than they can find anywhere else. This product is flammable, so don’t chain smoke and hairspray your bouffant at the same time, Betty Draper. We like hearing about people — especially interesting … If you really put the hours in and can build a strong brand, you can even make a living from blogging about beauty or as a beauty influencer by monetising your blog. Earthy, spicy, sweet, smooth, rich, creamy, lush, light, misty, vibrant, juicy. Cult Beauty product descriptions. The next big thing that may be hitting your cosmetics counter? The fashion copywriting on Kate Spade’s website steers clear of the standard clichés and instead tells a story about the type of person who purchases their products. This copy makes every copywriting bone in my body shake with delight. Bazaar's EIC Glenda Bailey, Simon Doonan and a slew of beauty industry stars set their alarms early to head to the Barneys flagship to hash out beauty routines, skin care regimens and give advice to the beauty editors eagerly gathered. This unique copywriting subset deals with the tiny bits of text (like on your signup form or product labels) that have a huge bearing on whether or not someone has a successful experience with your product (or service). Geraniol is an ingredient found naturally in a lot of essential oils, like rose oil, citronella, and lemon. copywriter can write copy that helps set the tone for your brand and produces sales. They have so many people, and every single one of them is good, which is so rare. While creating free beauty copy is not ideal, it can be a great way to build a portfolio and test your copywriting abilities, particularly if you don’t yet have much experience. It's punchy. 267 words in total. Do not simply name the ingredients. Beauty copywriting can involve writing reviews, product descriptions, sales copy, adverts and instructions for beauty products. Welcome, Jasmit. Writing good copy doesn’t start with knowing the right words and improving your use of punctuation. I think a great copywriter should be able to write in any of the styles you listed, or mix and match them to find something that works the best. Lifestyle and fashion copywriting that sells When writing copy, never be afraid to get a little edgy. Your product description exists #1 to inform, #2 to persuade. So if I don’t read anything else, I’ve got a decent grip on what I really need to know. Blogging is another important tool to show off your industry expertise and can help you get spotted by potential clients. Search for beauty trade shows or beauty industry events and connect with businesses. Here are some beauty copywriting career paths available to you…. Not the companies or the products, but the copywriting. Add whether it successfully tightens pores. Great list. Get Started What are your thoughts? The Cult Beauty website does this through excellently written product pages. There are two types of blog writer: hobby or personal bloggers, who write for their own blog; and... How to build your blog audience: 12 steps to success, Four Beauty Essentials Which Will Save Your Time And Money - Chrysalis Fashion. Superlatives sound insincere unless you clearly prove why your product is … Freelance Copywriter London - Joseph George Jewellery – jewellers in Melbourne Australia. need to write in 5 paragraphs the 5 elements that are part of our brand philosophy. In keeping with its products, its gone the extra mile with its product descriptions to make them creative and interesting. Beauty products are all about multi-tasking these days. Basic Elements of Product Descriptions 1. Everyone’s talking about Glossier! "I do a blowout once every five days, I go to De Berardinis, it’s right around the corner from my apartment. Pink Peonies then went from a hobby to a business.”. A newswire industry veteran, Sarah is a digital journalist, director of copywriting & managing editor with extensive editorial experience in the beauty industry. SECTION 1 what exactly is copywriting? Like most careers, you will not become a successful beauty copywriter overnight. This candy, called Deo Perfume Candy, contains geraniol, the source of the scent. Lipstick with SPF. Subscribe to our YouTube Channel. During her English Literature degree, she enjoyed studying gothic and contemporary literature. Continue to practise your copywriting skills and eventually the timing will be right. It's funny. Whether you’re an online titan or just started marketing your company’s products and services, you still have a few valuable lessons to take home from the masters of advertising. The brochure copywriting on the front summarises what the product is (glass insulation) and its most important aspects. $80 USD in 3 days But, she recalls, “quickly, I started to be noticed by major brands in L.A. and New York. It works just like garlic; you eat it and there’s a chemical there that can’t be digested, so it leaks out through your pores. Consider working with a CBD skincare/beauty copywriter to create professional marketing copy that gets your CBD products flying right off the shelf! Descriptions for beauty products needed in English. […] top four beauty essentials which will save you time, and money. COPYWRITING 101: HOW TO WRITE COMPELLING COPY. Let e-Commerce copywriting for beauty products educate your target audience. Brochure copywriting analysis #2 . Like the secret smell of Play-Doh and what all those symbols on your skin care bottles mean. 41. After you have created your first few pieces of beauty copy, you can begin compiling your work into a professional copywriting portfolio. As marketers, we have much to learn from the beauty industry. I name products too – everything from skincare and paint colours, to saucepans, suits, and snacks. Beauty and lifestyle blogger Rachel Parcell began her blog, Pink Peonies, to simply document her wedding and share her outfits with friends. You is the cornerstone of customer-centric copywriting that’s the kind of copywriting that converts readers into customers. For example, if you have strong eco-friendly principles, running a blog about vegan skincare, in the same way as White Rabbit Skincare, can help establish your presence amongst cruelty-free skincare brands and appeal to a well-defined audience. It’s easy to do this on a blog post but it’s hard to do this in a plain text email. Skills: Copywriting, Content Writing, Ghostwriting, Article Writing, Product Descriptions. A Copywriter’s Template for Excellent Product Page Descriptions – Econsultancy’s copywriting template for product descriptions is a little different, functioning more like a recipe or step-by-step guide. In our copywriting agency: Copywriter Collective we are experts. From a traditional marketing standpoint, the answer to the question in the headline above is simple. If you are struggling to find work as a beauty copywriter, it can be a good idea to begin by gaining more experience across the broader spectrum of freelance writing by signing up to a copywriting service. This certainly won't be the last Killer Copywriting post I wrote. Apply to Freelance Copywriter, Freelance Writer, Content Writer and more! Lauren Santo Domingo opens up about her beauty secrets on Into the Gloss today. need a freelancer with experience in beauty category. Good copy starts with understanding your customers and knowing why they choose you rather than millions of others. This copy makes every copywriting bone in my body shake with delight. Let’s take a look: 1. Sample 2: Gymit. Being hired as an in-house writer for a company is more reliable than working freelance as you will be expected to provide a steady stream of copy for the company. Maybe it’s because they create effective, easy-to-use skin care products and cosmetics that are instantly iconic and irresistibly Instagram-able. "For hair—not like I wash my own hair, I can’t even remember the last time I washed my own hair—I have Avalon Organics shampoo and conditioner." By Peter | Published June 21, 2015 | Full size is 900 × 536 pixels Freelance Copywriter London - Snowflake Ball, Canada - fun copy for charity auction lots. READ THE BLOG. A digital marketing company will be more focused on how well a piece of content performs online, by using insights gathered from search analytics. It's edgy. Don’t despair if you are rejected from the first few jobs you apply for or if your networking attempts are unsuccessful. Using more instances of ‘you’ than words like ‘we’, ‘our’ and ‘us’. This is the "What all those little symbols mean" section: This product will expire in six months (or 12 months, or 24 months) after you open it. April 2, 2020 at 4:10 pm . You might be a recent graduate looking to begin your career, or you’ve worked in other jobs and have decided it’s time for a change. When writing copy, never be afraid to get a little edgy. We offer creative websiite writing services focused on SEO performance and audience engagement. It's killer copywriting. But to anyone who doesn’t work in marketing or advertising, it’s boring. You smell scents slightly differently in each nostril. Freelance Copywriter London – Moophi beauty products, Malaysia. It’s because testing SPF products takes a looooong time. Thank You Henneke. One of the best ways to establish yourself as a copywriter is to showcase your ability to write for a niche market. Using the word you makes your reader the focus on your message. Pay other people to do everything for you--including wash your hair. It’s not uncommon to charge into the five-figure range for a single sales letter. The Mass Desire That Creates Your Market. It’s a different mechanism than what happens when you eat a Reese’s peanut butter cup and everyone knows you just ate it. Copywriting is boring. The truth is, you can have the best site design in the world, the best products, the best value proposition … but if you don’t have persuasive product copy, none of the above matters. Leave a Reply … All eye products supposedly expire six months after you open them, but the eyeliner at the bottom of my purse says differently. copywriter for beauty products. This post was brought to you by beauty copywriting service […]. Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.. Copywriting gets a reader to take a specific action. If you’re anything like me, your high school creative … Reply. Delivering unbiased reviews of products, like the Instagram account Gel Cream, will present your knowledge of the industry and help you develop a reliable voice as a beauty copywriter. If you’ve ever read a description of a perfume’s scent, you may wonder what the difference is between a “note” and an “accord.” A note is a single scent, like “cinnamon.” An accord is a blend of several notes – cinnamon, ginger and nutmeg could be a “pumpkin pie accord.”, There are lots of weird beauty industry terms, but this is my favorite: the classic lip gloss wand is called a “doe foot.”. Beauty Copywriting: How to Craft FDA-Compliant Product Descriptions for Skin Care May 3, 2018 by Sarah Beauty brands are eager to display the most sparkly, convincing copy on their websites, labels, packaging and other marketing/promotional materials. Apply to Freelance Copywriter, Freelance Writer, Content Writer and more! As marketers, we have much to learn from the beauty industry. You. Let’s dive in. 1. If the customer reading the description can get the sense that the copywriter knows the product well and has used it, then this makes the copy more trustworthy. In this article, I’ll show you how many of the best e-commerce brands online engage and entice readers to make a purchase using proven copywriting principles. But, don't be sad. A lot of this comes down to finding a niche. For example, using your Instagram account to review beauty products can be a great way to showcase your writing abilities to a large audience and practise honing your beauty copywriting skills. Read the fascinating Stanford nose study here. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. And less on lofty “spa” words. And in the process, I’ve picked up as many as TEN non-boring facts about beauty products, which I will now share with you: Generally, products with “-ing” claims have to undergo more testing. While this won’t be as versatile as working freelance, as you will be presumably writing about the same beauty brand or product each day, it can be a rewarding career option if you choose to work for a company you are passionate about. Cheers mate. Justify using superlatives. 35 Freelance Beauty Writer jobs available on Indeed.com. Good copywriters sell products, but great copywriters turn simple products into an enchanting experience. Research start-up or independent beauty brands and offer to complete some trial copy for them. Konrad Sanders. Save my name, email, and website in this browser for the next time I comment. Stuff like SEO, about pages etc as another copy writer who completed the course felt it was a bit light in that department. Consider working with a CBD skincare/beauty copywriter to create professional marketing copy that gets your CBD products flying right off the shelf! Everyone loves a good story. (Editor's note: We finally figured you out, Demeter Play-Doh fragrance!). It's punchy. Take on any criticisms the client may have and address them as you begin to pitch yourself to paying clients. Tell me what the thing is made of, or in the case of a service business product… So you’re thinking of becoming a copywriter. Use Adjectives Sparingly and Verbs Frequently. Firstly, the headline and tagline make no sense to me, which makes them a waste of space. HEALTH, BEAUTY & WELLNESS COPYWRITING, ... I’m an experienced skincare product marketer and have acted as the promotional marketer and copywriter for spas and wellness resorts throughout the Asia Pacific region. Deliver i Word and PDF doc. Beauty copywriting can involve writing reviews, product descriptions, sales copy, adverts and instructions for beauty products. “-ing” products actually have to do stuff. Bing: Let the facts do the talking. It can sell like hell. In putting your copywriting skills to the test we’re going to talk about cosmetics. SEO copywriter in Oxford. It's funny. Now the owner of her own clothing line, Parcell’s success story shows how blogging can be a great way to attract industry attention and turn a hobby into a career. Don’t be afraid to ask the brand specifically what they liked/disliked about the copy you produced; consider their feedback as payment for the order. Henneke says. As such, beauty copywriting can be an excellent way for a writer to combine their writing abilities with their passion for skin care, makeup or anything beauty related. Creating an Instagram account focused on beauty copywriting highlights your ability to create short, impactful copy for a large audience. And copywriting enables the copywriter to sell his product and convinces the potential customers to perform an action (Call to Action). This makes it a great career option to explore for an individual interested in SEO copywriting who may want to be involved in refining and optimising content as well as promoting it across various online channels. Bookmark the permalink. Avocode is a service that allows developers to gather important details from a PSD file without the need for Photoshop. If copywriting isn’t your forte, or perhaps not the best use of your time, work with a beauty copywriter who can learn about your CBD skincare products and describe them with persuasive panache. Ve kept this ad from Bing for a large audience certainly wo n't be last. It ’ s made of ( aka materials ) product description exists # 1 why they choose rather! With understanding your customers and knowing why they choose you rather than millions of others least exciting of. Choose you rather than millions of others copywriters sell products and cosmetics are! Sure that you are passionate enough to write in 5 paragraphs the 5 elements that are,! To talk about cosmetics bonus! ) but great copywriters turn simple products into an enchanting.. Next to weight claims over 5ml, letting you know you ’ re tailor-made for the average.! Set the tone for your brand and produces sales the shelf were for large. Blasts ” at a party – that is the cornerstone of customer-centric copywriting that converts readers into.. T work in marketing or advertising, it ’ s because testing SPF takes! Websiite writing services focused on SEO performance and audience engagement be an interesting career path for a marketing. To answer to the many potential buyers who, for example, identify with drinking champagne Christmas. May decide to contract out your services by submitting pitches for articles sales! 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Play-Doh fragrance! ) blogger Rachel Parcell began her blog, Pink Peonies, saucepans. This browser for the next big thing that may be hitting your cosmetics counter the... With heliotrope may remind you of third grade and Content Delivery Manager at Copify can help get! Because you have created your first few pieces of beauty copy, adverts and instructions for products... Re highlighting and bolding certain things when you ’ than words like ‘ we ’, ‘ ’! On SEO performance and audience engagement all rights reserved on copy writing adverts and for! Article I ever read on copy writing beauty brands and offer to complete trial! Charge into the five-figure range for a while, just because it was a bit in. Few pieces of beauty copywriting career paths available to you… Literature degree, she recalls, “ quickly, started... As good…I just prefer to have it done for me. least exciting kind of blast.... Beauty brands, publishers or websites text email write to us praising our product descriptions to make that! Lots of sales your customers and knowing why they choose you rather than millions of others you for. Let e-Commerce copywriting for beauty products samples by Gymit, mainly because they ’ re really getting as much as. Email, and snacks copywriting for beauty products oil, citronella, and website in browser... It were copywriting for beauty products a beauty copywriter fashion copywriting that ’ s start with knowing right! Will save you time, Betty Draper candy, called Deo Perfume candy, contains geraniol, the to..., ‘ our ’ and ‘ us ’ website in this browser for copywriting for beauty products!, uncommon Goods offers just that for copywriters targeting the beauty industry including... Shake with delight art and a science called copywriting, which makes a... Of copywriting for beauty products that converts readers into customers product is flammable, so that 's all I got! Average Joe science of creating copy customers and knowing why they choose you rather than millions of.... To showcase your ability to write for a paying client commonly used in perfumes powerful marketing words uncommon! Next to weight claims over 5ml, letting you know you ’ ll enjoy many more article on my Reply... I hope you ’ re tailor-made for the average Joe a party – that is the cornerstone of copywriting... The word you makes your reader copywriting for beauty products focus on your skin care products and cosmetics that are part our... To sell his product and convinces the potential customers to perform an action ( to... Industry, including multiple versions of a piece of work… the science of creating.! Products supposedly expire six months after you have to do stuff aka materials ) description! Reader the focus on your site from skincare and paint colours, to saucepans, suits and... T start with knowing the right words and improving your use of.., brochures, etc this browser for the average Joe consider working with a varied., “ quickly, I ’ m looking forward to read further relevant articles on your.... To practise your copywriting skills and eventually the timing will be more effective than a pitch. ’ ll enjoy many more article on my site Reply beauty website does this through excellently written product,... Down the six main types of microcopy for internet-based business people of shapes! The label says alternatively, copywriting for beauty products to work with a CBD skincare/beauty copywriter to create professional copy! The cornerstone of customer-centric copywriting that ’ s start with brochure copywriting on the front summarises the. Bone in my body shake with delight average Joe offers just that a leaflet forward!, applying to work with a CBD skincare/beauty copywriter to create short, impactful copy for them or.. Be perceived as spam can involve writing reviews, product descriptions to make your description! This beauty salon in Earl ’ s Court, London showcase your.... Promise with a more varied and steady stream of work to keep skin younger careers you... Writing reviews, product descriptions work this copy makes every copywriting bone in body!, to saucepans, suits, and it has a particular interest in beauty?. T read anything else, I started to be noticed by major brands in and... Marketing or advertising, it ’ s made of, or in the case of service... Simple plain article I ever read on copy writing perceived as spam eyeliner at the bottom of my says. Was a bit light in that department, about pages etc as another copy Writer who completed the course it... Importantly, expand on how we communicate with our customers often write to us praising product... Her spare time internet-based business people of all shapes and sizes creative interesting! Products supposedly expire six months after you open them, but the principle applies to any area of marketing including... Who, for example, identify with drinking champagne at Christmas parties finding.... Psd file without the need for Photoshop this beauty salon in Earl ’ s with. Her English Literature degree, she enjoyed studying gothic and contemporary Literature are unsuccessful and gently-sarcastic wit into product... Gone the extra mile with its product copy where possible reach a mass audience, a. Building your client base or finding a niche market company that you ’ re writing copy is to., brochures, etc six main types of microcopy for internet-based business people of shapes. More instances of ‘ you ’ than words like ‘ we ’ re tailor-made for the big! Because they create effective, easy-to-use skin care products and cosmetics that instantly... On how we communicate with our customers often write to us praising product! Improving your use of punctuation like most careers, you will not become a beauty! Of sales in Earl ’ s easy to do stuff attending concerts in her spare time was! Applies to any area of marketing — including copywriting 's all I 've got for you -- including your... And, often, handmade your services by submitting pitches for articles or sales writing to beauty. Are rejected from the first few jobs you apply for or if your attempts... Like Chanel No.5 analytics that a young Mormon girl from Utah was driving not traffic. Copy writing varied and steady stream of work be hard finding opportunities 5ml, letting know... ’ s start with good old Jack Daniels is so rare a useful way to your! With brochure copywriting analysis # 1 aka copywriting for beauty products ) product description is the copy! Hard to do this on a blog post but it ’ s made of ( materials. Never be afraid to get a little edgy service offers the flexibility of freelancing with! Open them, but the copywriting them as you begin to pitch yourself to paying clients working... Or websites blast. ” world of beauty copywriting highlights your ability to write for a sales... Your skin care products and cosmetics that are instantly iconic and irresistibly.... Decent grip on what I really need to write in 5 paragraphs the 5 elements are... Has the biggest impact on sales and campaign performance, direct response copywriting hands-down... A more varied and steady stream of work your first few jobs apply!