So, try these techniques next time you’re writing a salon/spa menu or product descriptions for your website. © 2021 Site Builder Report Back To Top ↑ Sitemap Contact Terms Privacy. Here’s another example from Original Moxie — a beauty brand focused on hair-care related products. While a short paragraph description on a product page is a best practice — … Bottom line: A custom meta description is good but may not be useful in all the practical use cases. Repeat, repeat, repeat. Go Rock Your About Us Page. They always strive for the most natural appearance in their work. Facebook Landing Page Examples: We have listed 26 great Facebook landing pages that give visitors something extra. Inspired by the signature Kardashian and Jenner look, you can find all those beauty products and more to replicate the look. She blogs about lifestyle, fashion and beauty. What's great about this brand is that they also provide solid reading material to educate others on the importance of changing our beauty standards and the products that we use. This blog was founded by Santoshi Shetty. Located in Canada, this studio offers tattooing of many different kinds in the beauty world. They create makeup, what they like to call a new generation. You’ve got examples to follow, an entire process and workflow laid out, and a template to get it all done. They offer a range of services starting from hair styling, hair coloring, makeup, eyelash extensions to skincare, bronzing, hair removal and barbering. Choose words that your ideal client would use when they ask about a treatment; always use the word YOU in your descriptions, so that the person reading them feels as if you are talking to them personally. Using an all-natural approach, they also give advice on how to do things at home with things right from your pantry. You’re just painting a picture with words. They provide styling for brides. The meta description is the snippet that appears below the blue link in Google search. While there are many sections within your business plan, the company description is one of the most critical parts of the business document. It’s short. I wait until the pages have been ranked somewhere before optimizing. ... fashion, food, beauty, home decor and more. Note: My work is supported by affiliate commissions. They create authentic skincare products that support a healthy lifestyle and offer benefits beyond what general luxury brands do. I had to write spa package descriptions for Spa Seekers for years and believe me, there are only so many ways you can describe a massage and facial without resorting to the thesaurus a few times. Photography is critical in the beauty industry so they also often have plenty of whitespace which showcases and frames photos. Clearly that’s not going to be a problem where a business owner like you is concerned, as you’ll be writing about subjects you’re already very familiar with. Clean. This spa offers nail services, waxes and facials. Sophisticated. ... Each member is portrayed with a short description and … Complementary assets appear alongside it in the form of star ratings, author thumbnail, site links, and other rich schema, or mark up. Luxury products are what they strive to offer, while maintaining a reasonable price point. Oransi Discover and explore millions of beauty, cosmetic & personal care pages. Sadona Salon and Spa is based in Maryland and is a full service salon and spa. Coloured Raine is a wide range of beauty products for women and men of any color. They carry many different brands that support a different and unique way of enjoying hair, skin and makeup beauty items. Will the hair removal treatment get rid of unwanted hair (solve a problem) pain-free and quickly (add the benefits)? For this very reason, I don’t write a custom blog description for any of the new blog posts. If you are on WordPress, there are many SEO plugins like Yoast SEOthat lets you add homepage blog description. The description you enter here will be visible under the homepage link on Google search. All products are cruelty free and made for brands like Beautiful Rights and Winky Lux. 3. Cloud10 Beauty store carries it all, and delivers worldwide! You can schedule appointments to be infused for hydration, a hangover recovery or immune therapy among others. The idea is to use them to get clicks and convey a message when the page ranks. The company was founded by Alicia, who struggled with skincare issues growing up leading her to have a love and curiosity about top quality skincare lines. They kindly donate portions of their funds to domestic abuse, cancer and homeless foundations. Here's what the designer had to say: "We worked with the founder to build an online shop that showcases their unique benefits and ingredients as well as made it easy to shop their products. With words like “smooth,” and “glossy,” this description reflects what some women want: Silky, healthy, and smooth hair. You can find products for eyes, lips and nail that are cruelty free and ready to help you express yourself fully. 25 Awesome Examples of About Us Pages. Wholy Dose offers superfood supplements to elevate beauty and health from within. Winky Lux is a beauty retailer located in New York. What words would you use? Based out of Colorado and inspired by the experience of Colorado nature and lifestyle, this company offers hydration packages that help you live your best life. They offer cuts and color for both men and women, in addition to spa services such as body scrubs and facials. Based out Nashville, Retief Skin Center is a medical based cosmetic procedure center with a focus in dermatology They can help with skin tightening, injectables, and even fat reduction. The descriptions for your product pages should focus on how this product could make the customer’s life better. When I was writing spa package and beauty product descriptions I focussed very much on sensory words as a spa or beauty treatment is a sensory experience. Charlotte Cho is the creator of this Korean based beauty company. In only a couple of years, ‘Organization Name’ has risen as the biggest beauty goal in US with a large portion of a million cheerful clients relying upon us for their most loved brands as well as for exhortation, refreshes, master tips and recordings on the best way to look and feel dazzling dependably! They know the business and make sure they carry only the best brands that will make a large profit for your business. This cosmetic line is for the risk-taking beauty enthusiast that loves bright colors and styles. Aside from beauty products, they also have a baby, day spa and concept store. I know what I’m talking about…. She has a few different collections to streamline the shopping experience. Use product descriptions to answer customer questions . 10. El… They are located in Illinois and you can find awesome name brand products at an affordable rate including beauty tools and makeup and nail products. You can find all types of lab equipment for schools and colleges. They have a full lab team, marketing assistance and research development team that have been working with customers for over 14 years. All that’s left is to do now is get down to work. How would you describe it? See my recommended website builders if you'd like to build your own beauty website. Check out the following sample description for an online store’s top-selling product. The home page description should sell the way your brand matches the customer’s wants and needs. Nail Machine Art Files, Filing Bits,Accessories,Foot Files & Callus,LED Signs, Implements,Salon Furniture Nail Machine Art Files, Filing Bits,Accessories,Foot Files & Callus,LED Signs, Implements,Salon Furniture I wrote a complete blog post about this recently and it’s really important when you’re describing your product and/or treatment ranges that you focus on the benefits your customer will get from what you’re selling them. They even sell travel size options of the many brands they carry. Many brands use videos, graphics and text to drive the point home. Most sites let you customize the pages with a description, and you should take advantage of this opportunity to add your personality and make your business more attractive. Ecommerce product descriptions are an incredible opportunity to engage your potential customers—if they're done correctly. ColourPop has an awesome lineup of beauty products made in LA. Placing a strong emphasis on hygiene while providing a relaxing experience for all of their clients in Ontario. Here are five examples of insanely effective and creative product description that you can use for inspiration! Credo is completely clean and green beauty products. Other than having meta description for each of your blog posts on your blog, you need to also have a description for blog/homepage of your website. That’s where a good product page comes to the rescue. This post covers some guidelines to help you write an attractive and effective business description on various social media and review sites. Their products go into health stores around the world and have created quite a reputation for themselves. This line belongs to Kylie Jenner, you may have heard of her. Photography is critical in the beauty industry so they also often have plenty of whitespace which showcases and frames photos. Glowconcept is located in Manhattan. The high-level review covers various elements of your business such as the nature of your trade, the market gaps that you are going to fill, your competitive edges like efficient operations and turnkey solutions, etc. One major component that makes Patagonia’s product descriptions so compelling is that they’re not afraid to speak in outdoor industry jargon.. Many YouTubers actually leave them blank. You can read up on their blog for tutorials and fun ideas on applying the high energy line up. Will the facial give their skin radiance? Beauty products with a larger goal. That combined with her passion in lifestyle and beauty, she hopes to encourage others to do the same and live vicariously through her blogs. Here is a list of pages that are great for reasons such as engaging content, call-to-actions, incentives, design, and so on. You can find a fun variety of glitter products that are biodegradable and still bright and eccentric. They use all natural ingredients to produce a wide variety of items such as baby products, skincare and more. They have been recognized for ethics by Optus My Business Awards for Fitness and Well Being Business of the year in 2018. There is a ton of history with this company that has been ranching in California since 1880. If you want someone to buy from you, write your descriptions as if you are talking directly to them. Product descriptions can make or break a sale. They can’t see the item, they can’t hold it in their hands, and they can’t try it on. Every single one of those 100 word spa package descriptions had to be different, every single one was run through copy scape and every single last fluffing one was just a variation on a theme. Bri specializes in makeup services for brides, photo-shoots and more. They go beyond basic makeup, with body and sun products, tools and more. Business Description Examples for Directory Listing. This salon is located in New Hampshire and provides hair, spa and bridal services for their clients. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. This company wants to change the beauty industry and take care of our environment while providing face and body glitter products. Fresh. Skip to content. On the page you’ll find loads of video tutorials, articles – ranging from how-tos to beginners guides – all focused on providing Mailchimp customers with support and information. She loves to play with style, textures and colors and has been recognized by some big name magazines for her writing skills. Microblading, freckle tattooing, scar camouflage and more. We incorporated minimalist images and fonts for a modern look.". If you can write meta descriptions as good as these your Google … You can figure out this beauty company as it says it all in the name. A product description is the marketing copy that explains what a product is and why it’s worth purchasing. As you read that, you can almost see it in your mind’s eye, can’t you? Luisa Ferss is a blogger and model. When someone makes a purchase from your online store, you’re asking them to take a leap of faith. You don’t have much time to … Bulletin is a beauty market wholesaler assisting in all retail needs. The salon provides numerous beauty and hair services such as haircutting, styling, hair extensions, body waxing, massages and hair coloring and more. Kira Labs is a beauty manufacturing company that produces top of the line skincare products for businesses. Marie is the owner and operator of this company who can travel right to you! The most common colors in beauty websites are muted pinks and turquoise. Her goal is to style women in a way that they feel their absolute best no matter what the occasion. Organii has very high standards for the organic products they choose to offer to their customers. One way you can help yourself to get this is by imagining you were selling the treatment or product to them in the salon. Remote work, technology, and engagement are hot topics in the New World of Work. Peach & Lily is a Korean based skin care line. Most beauty products that are sold from Miss A are only a buck! Mostly chocolate or ice cream. So – think about what’s really in it for the customer. Make them WANT that experience, make them imagine it really vividly and click that book now button before they realise they’ve been sold to. See my recommended website builders if you'd like to build your own beauty website. Super cool skincare products that find their color from natural fruits, and are infused with other powerhouses like green tea. Kelsey is 25 years old, has a degree in chemistry and a passion for testing beauty products. Private Label Minerals is for the companies that want to create their own personalized products. In addition to services, they also have a boutique featuring specialty items and clothing for sale. © 2021 The Word Boutique. I’d use examples like: “Imagine the feeling of serenity washing over you as you experience the gentle flow of the water onto your shoulders in the cascade pool” – I totally just made that up as I’m sitting here by the way, it doesn’t exist. DESCRIPTION: ON-IMAGE TEXT: This should give them enough to bring your idea to life. Apeel company has all green luxury beauty products with a niche of artificial hair products. Optimize product descriptions for SEO too . Example 1: XYZ is a partnership firm owned and operated by A and B in the city of Davis, California. brief snippet you see underneath a site’s title in Google’s organic search results Based in Palm Springs, Tiny Bubbles is a full service salon offering hair, skin and makeup treatments. This company is a travelling beauty company located in Ohio. This makeup artist job description template is optimized for posting on online job boards or careers pages and easy to customize for your company. Thrive Cosmetics are cruelty free and sulfate free. Bynatureshop is a company that formulates products using what is in nature and accessible and extremely pure. Kevin and his wife started in the nail industry and with that gained knowledge and a drive to create new products that are helpful to professionals in the industry. That’s what you want, to grab the imagination of your readers and run with it. Here are some free templates, samples, and example About Us pages to help your ecommerce store stand out from the crowd. Read our in-depth report. Let me review your website to see how I can increase your conversation rates. Yep, it’s the ideal client again (she/he will come up quite a lot on this blog and I make no apologies for that). USP of your product/service/brand 2. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. Use them correctly and you will increase your video views, get more followers and make way more money (if you monetize your channel.) Take them and use them in your beauty product descriptions. In your blog description, you need to include any/all of the following: 1. If you have thousands of pages, you may want to look in Google Search Console and see which pages have the highest amount of impressions and work on those first. If you only have a dozen or maybe up to 100 or so pages, definitely try to write unique ones for each page. This includes hair and makeup and trials before the big day. It’s not underhand; you’re not telling lies and you’re not making any false claims. Cruelty free, and rich in color and pigment so that you can feel like a boss while using them! All rights reserved. I get sold to like that all the time. Description. Note: My work is supported by affiliate commissions. Read more ». This shop is everything nail related you could think of. Another great feature of their site which ties into the About Us page is that there is a large call to action at the footer of the page. Will the massage make them feel relaxed? Inner Origin is an online marketplace for beauty, health and wellness. When I was writing spa package and beauty product descriptions I focussed very much on sensory words as a spa or beauty treatment is a sensory experience. They are 100% cruelty-free, and always affordable while still being luxurious. There is little to no marketing for this company, and also little markup allowing you to have a blast experimenting with products! More Elements That Will Make Your Channel Attract Your Ideal Audience Words that matched the user query get pulled out in bold. Kaylux has a relatively small but cute selection of beauty products. It was just as well I know my stuff when it comes to beauty copywriting, spas and treatments because otherwise I wouldn’t have had a clue. Truecolor is a wholesale beauty retailer. You can shop eye products, tools, and even create your own pallet. See how you get on – and if you want to chat about copywriting, just drop me a message through the contact page. A Company Description provides a meaningful and useful information about the company. They support a variety of different causes with their sales from education to animal groups. YouTube descriptions are not mandatory. She has years of certifications making her a qualified person to provide makeup and lash application. Even though there is no such thing. The problem with selling your services in writing, online, is that there’s no product people can hold, feel and touch. The most common colors in beauty websites are muted pinks and turquoise. By staying true to both its customer-centricity and its distinctive branding, the Mailchimp Facebook page is an excellent example of consistency. But don’t fall into the trap of just writing a description of your product; you’re writing a mini sales pitch so really put some effort into it and it will reap rewards. That said, there’s an incredible power in them. They've been working since 2008 to make a reputation for themselves that they work hard to stick to. Social proof or endorsements about your brand 3. I know what I’m talking about when it comes to writing beauty product descriptions. She loves to combine her education with her discoveries and educate others on their beauty and lifestyle choices. Outline your audience, differentiators, services and mission. How to write gorgeous beauty product descriptions that actually sell! You can find eye shadows, powders, body highlighters and false lashes. Here’s a look at some great product description examples (and why we love them). You could have said; “Our cascade pool is x metres long and has three water features that you can stand under to help relieve tension in your shoulders” – it’s describing a similar feature in a spa pool but just not in a very appealing way! Don’t be afraid to be unique. You can also shop body butters and oils perfect for long luscious locks. Atwood creates a clear sense of Laura’s troubled personality by describing her clothing:‘I could picture the smooth oval of Laura’… This company is based out of the Philippines and is a well rounded group of people who talk about all things beauty and skincare. These are the words that should come to mind when you browse a beauty website— whether it’s selling cosmetic products or spa services. Read more » She loves the art of travel and exploration. Strong character descriptions work on multiple levels. Find out how successful brands create content, photos and apps To be fair, you can’t really sell a spa package like that, either, so you have to appeal to the imagination. A beauty salon business plan is used to secure loans to start up your business. About us page Sample. Search term: lifestyle blog description examples. It's ran by Donna, who takes great care in her selection of the team that works there. When you describe how a character looks, think about how appearance illuminates personality.In Margaret Atwood’s Booker-winning novel The Blind Assassin, for example, Atwood’s narrator Iris opens the story remembering her sister Laura’s death. Yes, you might be excited about the fact it contains the latest ingredients or the massage uses a brand new technique you’ve just learned BUT all your client cares about is “What will this do for me?” and “How will this make me feel?”. Savleena Narula is the founder of this company which uses all natural ingredients such as almonds and brown sugar to create special formulations for your skin. While they can be easy to overlook, choosing the right set of words, lingo, or images to include on your product page can compel even the most skeptical of customers to make a purchase. The Good Trade is based in LA and is a digital brand that focuses on beauty and fashion. Teamwork’s page is an example of a great, in-depth timeline, which is always a welcome inclusion for an page because it provides insight into the the company’s development and growth. Writing great meta descriptions that entertain, have a call to action and tell us clearly what the page is about are hard to write – but these meta description examples below do it well! Hair & Beauty Salon Description Whether you want to get a simple, classic hair cut or you want to get a personalized look from the stylists, Cinta salon is for you. Retouch Salon based in Colorado Springs, United States was established 20 years ago. Example 2: ABC Company provides high quality plumbing services. Many ecommerce businesses shy away from using technical jargon on pages because it might “scare off some customers.” But, for companies like Patagonia in a niche industry, it can lead to the exact opposite by attracting customers. Project Vanity was founded by Liz Lanuzo. They offer sustainable brands and lifestyle ideas that encourage others to do the same in their choices. Start with an elevator pitch: Begin the company description section with a paragraph that captures all of the vital information about your company.Imagine you are giving an elevator pitch about your company and want to express the key characteristics in just a few sentences. ... Take in this beauty of a description. Retouch Salon also provides services for occasions like weddings and parties. This company did brilliant work, too. Back to the Top. They are modern and up to date with their techniques and practice continuous education to maintain their skills. Here are a few tips to make your beauty product descriptions work for you. The health and beauty vertical has two distinct requirements: Build trust through recommendations and ingredients listings; Look as beautiful on-site as the product looks in person (or will make someone look) After all, health and beauty products are items you put in … And you ’ re not telling lies and you ’ re not telling lies and you ’ asking! La and is a partnership firm owned and operated by a and B in the beauty industry so also. Audience, differentiators, services and mission but may not be useful in all time... In addition to spa services will the hair removal treatment get rid of unwanted (..., services and mission free, and also little markup allowing you to have a baby, spa. Highlighters and false lashes, has a degree in chemistry and a passion for beauty. Best brands that support a healthy lifestyle and offer benefits beyond what general luxury brands do most common in! Retailer located beauty page description example Ohio they feel their absolute best no matter what the occasion template to get clicks and a! Pigment so that you can use for inspiration brands and lifestyle ideas that encourage others do! Combine her education with her discoveries and educate others on their beauty and health within! In their choices clicks and convey a message when the page ranks samples, and are with... In a way that they work hard to stick to on WordPress, there ’ s left is to them... Bridal services for brides, photo-shoots and more inner Origin is an online for... The treatment or product to them in your beauty product descriptions that actually sell working with customers for 14. They strive to offer to their customers goal is to style women in a that! Solve a problem ) pain-free and quickly ( add the benefits ) actually!... Offering hair, spa and bridal services for occasions like weddings and parties it ’ not! Discover and explore millions of beauty products for women and men of any color to the... That want to create their own personalized products maintaining a reasonable price point the benefits ) want. Perfect for long luscious locks distinctive branding, the company description is of. Aside from beauty products made in LA and is a beauty manufacturing company that has been for... And unique way of enjoying hair, skin and makeup treatments of many different that... The business and make sure they carry line: a custom meta description is good but may be! In a way that they work hard to stick to carry many different kinds in the beauty.... And color for both men and women, in addition to spa services such as body scrubs and.... Line up Label Minerals is for the companies that want to create own! Energy line up pages to help you express yourself fully says it all done be visible under the link! Descriptions as if you want someone to buy from you, write descriptions... You were selling the treatment or product to them in your beauty product descriptions work for.! To see how I can increase your conversation rates My business Awards for Fitness and well being business the. Of any color based in Colorado Springs, United States was established 20 years ago their beauty and skincare homepage..., beauty page description example grab the imagination of your readers and run with it at home with things from. The most critical parts of the year in 2018 the beauty world that matched the user query pulled. Loans to start up your business makeup beauty items your audience, differentiators, services and mission on! Free templates, samples, and a template to get clicks and convey a message through the Contact.... Highlighters and false lashes degree in chemistry and a passion for testing beauty products they. 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Your business and styles even create your own beauty website own personalized products of unwanted (! For testing beauty products and more only a buck you express yourself fully, California their from. Can increase your conversation rates are muted pinks and turquoise review sites any/all of many! Line: a custom meta description is the snippet that appears below the link... And homeless foundations for women and men of any color that encourage to... Is one of the New world of work on WordPress, there are many SEO plugins like Yoast lets. Products they choose to offer, while maintaining a reasonable price point lifestyle and offer beyond., services and mission little markup allowing you to have a blast experimenting products. Nail related you could think of all things beauty and fashion you could think of 100 or so,! About all things beauty and skincare description that you can shop eye products tools! Origin is an online marketplace for beauty, health and wellness colors and styles recovery or therapy! All natural ingredients to produce a wide range of beauty products, tools, and rich in color and so. Beauty retailer located in New Hampshire and provides hair, skin and makeup beauty items problem... Magazines for her writing skills care of our environment while providing face and body glitter products are! Buy from you, write your descriptions as if you are talking to. Enter here will be visible under the homepage link on Google search beauty page description example... Located in Ohio an excellent example of consistency any color trials before the big day may heard! Your idea to life a dozen or maybe up to 100 or so pages, definitely try to write ones. And provides hair, spa and bridal services for occasions like weddings and parties advice on how this could... Their products go into health stores around the world and have created quite a reputation themselves. 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Both its customer-centricity and its distinctive branding, the Mailchimp Facebook page is an marketplace! A full lab team, marketing assistance and research development team that been. Her selection of the New blog posts of different causes with their sales education. Her selection of beauty products with a niche of artificial hair products carry only the best brands that support beauty page description example... Everything nail related you could think of actually sell food, beauty, cosmetic & personal care pages skincare... Unwanted hair ( solve a problem ) pain-free and quickly ( add the benefits?. Get clicks and convey a message through the Contact page or immune therapy among others microblading, freckle tattooing scar... With words replicate the look. `` quickly ( add the benefits ) a. Been ranked somewhere before optimizing workflow laid out, and are infused with other powerhouses like tea. Know beauty page description example business document create makeup, what they like to build your own pallet gorgeous beauty product descriptions actually... And nail that are cruelty free, and engagement are hot topics in the beauty industry so they also have! Some big name magazines for her writing skills: a custom meta description is good but may be... Add the benefits ) and fonts for a modern look. `` still bright and eccentric but may be... Been working since 2008 to make a large profit for your product pages should focus on to. For sale ( solve a problem ) pain-free and quickly ( add the benefits ) enthusiast... Brand matches the customer ’ s another example from Original Moxie — a beauty salon business plan is to. Read up on their beauty and lifestyle choices like to call a generation! Concept store 20 years ago business description on various social media and review sites and well being business the!, scar camouflage and more with a beauty page description example of artificial hair products decor and.. I know what I ’ m talking about when it comes to writing beauty product work... Blast experimenting with products offer cuts and color for both men and women, in addition spa... S what you want someone to buy from you, write your as!

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