A World Health Organisation survey found that nearly 40 per cent of women polled in nations including China, Malaysia, the Philippines and South Korea said they regularly used whitening products. Why or where this idea comes from I have no idea to be honest. Suarez says that although progress is being made, there were many challenges ahead. Those who lack it, especially the laborers, means that they worked under the sun for longer times. Advertisement At first glance, you will fall in love with […], You don’t chase luck for it is luck that chases you.  This saying was proven true in the life of a Filipina nurse living in Abu Dhabi who won ₱167 million in a raffle draw […], For those who are looking for bungalow designs, you can check on the photos of the featured house today, a bungalow with three bedrooms. In the country, having white skin can give you unspeakable advantages: people will admire you, they will envy you, and also give you perks that people with brown skin tone could just wish for. Modern Filipinas are crazy about this skin whitening product because it exhibits quick results and the majority of the feedbacks about its skin whitening effects are of pinnacle quality. Many women believe that fine line and wrinkles are their only opponents, so they start using special anti-age creams early on in life to prevent these from occurring. “Growing up as a kid, I used to hate my skin as I was teased a lot because of it.”, “As I entered the puberty stage, I had a brief stint where I tried out ‘whitening’ products my mum bought for me, but now I see that there is more to the world than the beauty standards set by some traditional people.”, “Although many people, including the media are starting to embrace the beauty of being ‘morena’, it’s been so deeply ingrained in our Filipino culture and society that I think it will take a really long time before we get rid of this skin tone standard.”. The same applies to the Western Culture during the seventeenth and eighteenth centuries. Save my name, email, and website in this browser for the next time I comment. This is why people would do different ways to have a whiter complexion. In the Asia-Pacific region alone, the male cosmetics industry was estimated at $2.1 billion in 2016. In Nigeria, 77 per cent of the country’s women use skin-lightening agents, compared with 59 per cent in Togo and 27 per cent in Senegal. You'll see the word "whitening" in every skin product aisle. This elegant six bedrooms two storey house plan has a modern exterior design. One of the topmost reasons to use the teeth whitening products at home is its affordability. Skin whitening among women has long been commonplace, but now young Asian men too, are using a plethora of whitening products. There's even some old text about local princesses bartering for skin whitening plants from China 600-700 years ago … Needless to say, Filipinos worship those with milky white skin–literally … Filipino value system is both indigenous and westernized. “The whitening products are definitely the best selling.”, “We have a soap, a lotion... a capsule of glutathione , the women drink it once a day.”. The Philippines beauty standard of whitening goes by many names - skin lightening, skin evening, skin-fading and even skin brightening. But why use whitening products, if not because of colourism? Jun Sato/WireImage/Getty Images Filipino singer-actress Sarah Geronimo lightened her underarms and endorses products from the skin-whitening company Belo Medical Group. But like in many other areas of research, there are less studies performed on ethnic populations. Obviously, dentists are in a good place to know which products are most effective for their patients, and … They are effective and helps in providing cleaner, whiter teeth at the comfort of home. Is it a sign of colonial mentality or inferiority complex brought by Spanish colonizers? This understanding of white supremacy has been deeply etched into our minds, passed down from generation to generation in Asia and manifests itself in the Asian obsession with white skin. There’s also less general awareness of these … In reality, most endorsers of skin whitening products in the Philippines are mixed-race Asians. In some parts of the world, in particular, India, Japan, Korea, and China, lightening creams are seen as a normal part of the beauty regime for women and the creams are also being used by black and brown-skinned people the world over, becoming more popular by the day. The belief that skin color is tied to socioeconomic superiority affects Filipinos in a multitude of ways. If you still want a bigger space for the family, without sacrificing your […], Are you looking for a small yet spacious one story house for your starting family that can fit your budget? Risk-aversion and high risk propensity, for example, could simultaneously characterize a Filipino's consumption or spending decision. Since then, western influence has left its mark on the Filipino lifestyle, political environment, and, of course, purchasing decisions. The short answer is: uneven pigmentation. This helps you to easily escape the wrath of dental fees. For some reason they think it is better to be white, so they use these products to lighten their own skin. However, the society has a different idea of Asian features: fair skin, jet black hair, almond-shaped eyes, and small faces. During the pre-Qin China, having white skin is associated with wealth. IT: Maybe it is a cultural thing. The leading cause of dark spots is the excess production of melanin. I am also seeing a lot whitening products that are doing well in the market. In China, whitening the skin is a practice since ancient times. In India, there was even a rigid caste system that kept the poor in their place from generation to generation; the bureaucrats rose to the top of this caste system, and the poor were seen as less-th… Dark Spots Dark spots (or hyperpigmentation) can occur at any time. Melanin is responsible for our skin tone and color. There are all the products that I and others … In reality, it is not only Filipinos who are obsessed with having fairer skin. “I believe that so many of us love whitening products simply because not a lot of people have been educated enough that there is no need to subscribe to western ideals of beauty, especially when we’re naturally short and born brown-skinned. 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Many of us worship those with oily white skin. Even the images of Jesus, Sto. “You still regularly hear ‘you look pretty even in you’re dark skinned.’ I think that’s messed up and discriminatory.”. It is not only within the Filipino culture but most, if not all SEA cultures that have a fixation on white people/Caucasians. If you are looking for an affordable designs of […], The house featured today is the so-called 1.5 storey house or split-level house.  This is a house with a main floor and a raised floor serving as the supposed to be second floor of the […], With a total floor area of 125 square meters, this modern style three bedroom house has three bedrooms, two toilet and baths, and a spacious garage. Whitening lotion, whitening soap, whitening deodorant, and even capsules of glutathione - an antioxidant which purports to prevent skin cells from producing darkening melanin - fill the bustling shopping centres of Manila.Â. Ornedo said the Filipino term ‘morena’, meaning women with brown skin, is now slowly being embraced. Quezon City – Many Asian countries have been obsessed with white skin as such is considered to be synonymous to beauty and prosperity. In reality, it is not only Filipinos who are obsessed with having fairer skin. The real reason why so many Asian men are using skin-whitening products In the Asia-Pacific region alone, the male cosmetics industry was estimated at $2.1 billion in 2016. Instead, they use these products to brighten only specific areas to achieve an even-toned complexion. Since several Filipino movies stars are born mestizos or used expensive bleaching products and underwent several procedures, people would love to follow their footsteps. Having whiter, milkier skin complexion can mean power, wealth, and beauty. Avon Boutique owner Mary Anne Calimlim. Even if Filipinos are born with golden brown skin, the pressure from society taught many of us not to be proud of our natural color. Those with lighter skin are part of the higher class because they are mixed-race Filipinos or they are rich enough not to work under the sun. “Everyone likes to be white, as it really boosts our confidence, to look nice every time, to look presentable,” Calimlim said.Â, “When we are in intermediate school, our classmates with white skin, they are the most beautiful one, the most famous one in school.”. Filipinos today desire to get whiter skin complexion but they also do not want to look like Caucasians. Whitening is very popular, but the methods for whitening teeth vary greatly, and there are a lot of scams out there. They were discriminated and called black-headed people. Teeth whitening helps lighten and whiten teeth, sometimes removing stains and discoloration. The Philippines had been a Spanish colony for 333 years until the Americans took over in 1898. (Getty Images ). If you use whitening/brightening products, I hope you realise that it isn’t a range of products you should be using for the long term. “The horrible beauty standards in the Philippines that favour white skin are merely one of the lasting impacts of western colonisation on Filipinos.”. However, unfortunately, many … This house design is typical for places that are prone to […], If you are looking for a two storey house plan, then here is an ideal house for you. the only time i use some whitening cream on the face is when i've been on field work and i got burnt from over-exposure to the sun going to … Those who lack it, especially the laborers, means that they worked under the sun for longer times. I know of people who use it for years and years, in their quest to be white and fair. This […], Do you love looking at photos of a small house to inspire you in building your future home? In the Asia-Pacific region alone, the male cosmetics industry was estimated at $2.1 billion in 2016. Amazing Facts About Metro Manila That You Should Know, 5 Filipino Brands and the Real Story Behind Their Brand. The real reason why so many Asian men are using skin-whitening products It also affords one the occasional preferential treatment – a reality that a certain skin whitening brand tried to exploit in their marketing campaign but instead received criticism. Why Filipinos Snub Their Own Products? Several Filipino movie stars, for example, are either born mestizos or became like one through the help of expensive bleaching procedures. If you do, then you will be amazed at this simple one bedroom house. Why do you think Filipino women want to have whiter skin? 7 Benefits of Using Skin Whitening Products – 2020 Guide. This house plan for today might be the house plan that you’re looking for. An effective solution to keep the skin even and healthy is to use whitening … Manila's Santo Tomas University student Julia Ornedo says that it’s time for the beauty standards to shift in the Philippines. Many countries in South Asia and South East Asia were colonized by Europeans. The combination of cream […], Are you planning to buy or to build a new house for the family? When I was younger, I am really that particular with the color of skin of women but rather how they bring themselves and their self-confidence. As a matter of fact, our actions are shaped by the standards set by the society: white is synonymous with beauty. Skin-whitening is one of the obsessions of Filipinos and Asian culture in general. Long story short, the reason skin whitening products are popular in the Philippines is because culturally filipinos find white skin beautiful and dark skin dirty and unattractive. But where exactly did this perception of beauty come from? Santo Tomas University student Arianne Suarez, says the incessant advertising of whitening products only compounds the problem. The success of the Filipino Skin Whitening Industry is greatly attributed to the dam- aged psychological state of the native people brought on by American colonial rule. “Seeing these beauty products lined up in stores and the countless advertisements that promise ‘whitening’ angers me.”, “It’s racist and it promotes the thinking that people would look better if only they had lighter skin.”, “It’s sick to think that white means beautiful and the opposite, ugly.”. When the Spaniards invaded the country, the colonizers also brought with them the idea of skin color hierarchy: darker skin is associated with poor laborers who are working outside to make the meets end. Are you on a budget yet you want to give your family a place you can call your home? It is estimated that one in two Filipino women have used skin whitening products at some point in their lives, which are aggressively marketed to Filipino women. but i don't use whitening creams on a regular basis. We are proud of our Asian features and we just want to improve them. So the origin of the belief tha… However, I am just wondering why most Filipino women want to change their color from brown to white. People from the ancient times considered having white skin as a symbol of nobility and elegance. The dental-grade safe teeth whitening products are becoming quite popular. by William Gist April 16, 2020. by William Gist April 16, 2020. The filipino term ‘morena’, meaning women with brown skin, is now slowly being embraced, but still has progress to be made. Overall results of this survey showed that 38% of those surveyed in Hong Kong, Malaysia, Korea, the Philippines, and Taiwan admitted to using whitening products. Keep reading to find out the top 3 reasons women use high-quality skin whitening products and why you might want to as well. We were ruled by Spain for almost 400 years and Americans introduced Hollywood to us. Everybody wants to be beautiful. In China, whitening the skin is a practice since ancient times. Why More Asian Men Are Using Skin Whitening Products In Asia, using various skin whitening products is a common practice among women, but clearly, the trend is also catching up to many Asian men. Your email address will not be published. During the pre-Qin China, having white skin is associated with wealth. Some aristocrats are using lead oxide powder to make their faces whiter to set them apart from the slaves with darker skin color. Maybe you want to build a bigger home. Their white race was deemed the superior race and the dark-skinned race were considered lower class, viewed as slaves. Being lighter, he says, will make him more “noticeable,” boosting his chances for promotion or better employment. :) i'm a bit fairer than the average kayumanggi but still not fair skinned really. The author travelled to the Philippines as part of The Foreign Correspondent Study Tour, a University of Technology Sydney (UTS) programme supported by the New Colombo Plan (NCP) mobility grants. well, people have different preferences. When I point out that the US$1 a day he spends on the whitening products … Check out this budget-friendly, three-bedroom house plan! At least 50% of respondents claimed they use whitening products and always opt for the popular brand. But the largest and fastest-growing markets are … For Filipinos, having a lighter complexion is desirable because it signifies social status, noble ancestry, and most significant, economic status. Looking back to the history of people’s obsession with white skin, it can be hard to have it corrected. Niño, and Mama Mary we worship every Sunday look like Caucasians. The wealthy in ancient India and China were extremely wealthy, and the poor were extremely poor. Avon boutique owner Mary Anne Calimlim presents the different products around her small, yet busy store in Manila. And with these ideals come products to service them. The use of skin whitening products have deep roots but basically it's all about money or being perceived as privileged (most think it's about attractiveness but it is not if you look deep enough). In the Philippines, many Filipinos would spare a hefty chunk of their wages to splurge on whitening products, such as lotions, soaps, creams, or even oral capsules. Synovate reports that about one in every two Filipino women uses skin whiteners.7 The Philippine government has intervened in the skin whitening … Pigmentation problems affect skin of colour much more than white skin. Whitening/Brightening Products Should not be used for the long term. Due to reasons like sun damage, stress, pollution, or an unhealthy diet, these things can cause discoloration or damage to the skin. From the responses we received, we found out that many use whitening products for their intended purpose: to visibly brighten one's skin tone. Furthermore, recent research also shows that skin-whitening use is most common among Filipinas, and among the lower … According to a research conducted by Professor Margaret Hunter entitled Sociology Compass, having a lighter skin tone is valued by Filipinos due to their European colonial history. The real reason why so many Asian men are using skin-whitening products. SBS acknowledges the traditional owners of country throughout Australia. Glutathione is not only a potent skin whitening ingredient, its antioxidant properties are an added bonus as well. In ancient times, the most prominent cultures in Asia had huge inequality gaps between the rich and the poor. However, the goal is not to lighten their skin's overall color. A 22-year-old call center agent from the Philippines, J.R.,* tells me that he takes whitening capsules and uses a soap and facial cream that both claim to have whitening effects. Source: Supplied.